femooi

Designing the Future of Skincare

femooi is our technology-driven brand dedicated to making professional skincare accessible and user-friendly. We design, develop, and manufacture a range of innovative beauty devices that empower people through science and technology. Our products, from nano-meso therapy devices to scalp care systems, are designed to deliver effective, safe, and convenient skincare solutions. We secured seed funding and a subsequent Series A round led by prominent venture capital firm IDG Capital. Following our launch, we quickly established a strong market presence, becoming the number one selling device in our category on Tmall in China.

Nano-Meso

Nano-meso is a non-invasive technology we use to enhance the absorption of topical ingredients. It utilizes microscopic tips to create temporary micro-channels in the skin’s outermost layer. These channels allow active ingredients to bypass this barrier and penetrate more effectively, increasing ingredient bioavailability without the use of needles.

Nano Meso Pro Device: Our advanced skincare tool combining nano-meso treatment with red, blue, and blended-light phototherapy. An integrated sensor recognizes the inserted serum capsule and automatically adjusts the device to optimal settings for skin rejuvenation or soothing treatments.

Nano Meso Device: Our entry-level device providing a complete basic skincare solution. It uses nano-meso technology to enhance the absorption of serums, focusing on deep hydration and improving skin elasticity.

Scalp Care Device: A multi-functional tool for hair rejuvenation that combines nano-meso, low-level laser therapy (LLLT), and EMS micro-current stimulation. It is designed to nourish the scalp, strengthen hair roots, and reduce hair loss.

Facial Cleanser: A dual-function device that offers deep pore cleansing through high-frequency ultrasonic vibrations and a rapid 9°C cooling function to tighten pores and soothe the skin.

Digital Ecosystem

A core part of our strategy was creating the femooi app, which transforms our standalone devices into a connected, intelligent skincare system. The app serves as a personal skin consultant for our users, analyzing skin needs and usage data to generate personalized weekly care plans.

Our commitment to outstanding user experience was recognized when the femooi app won the prestigious iF Design Award in 2024. This accolade highlights its excellence in providing an intuitive interface that enhances the entire beauty care journey.

Personalized Routines: Custom skincare plans based on user data.

Step-by-Step Guidance: Professional video tutorials for each treatment.

Usage & Progress Tracking: The app records all usage data to monitor and visualize changes in the skin over time.

Device Integration: Seamlessly connects with and controls femooi smart devices.

My Role: Co-founder & CTO

As co-founder and CTO, I was instrumental in scaling our team from a 4-person startup to a 150-person operation in five years. My role encompassed our entire technology stack, from physical hardware to the digital ecosystem. I led hardware product development from ideation and industrial design through to mass manufacturing, together with our supply chain and production partnerships. Concurrently, I built and directed the software and data teams to develop our consumer-facing apps and internal data systems. A key focus was defining our brand’s interaction design language to ensure a cohesive user experience across all devices and software. This leadership role required directing cross-functional teams (R&D, design, software, marketing) while fully immersed in a Chinese cultural and language environment.

Photos

Nano Meso Pro: From Sketch to CMF.

Influencer Marketing & Media Features.

Facial Cleanser: Engineering & Production Details.

From Founding Team to 100+ Strong.